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Resideo: Engaging Digital Experience

As a UX designer at Resideo, I enhance the overall digital experience by conducting user research, organizing information architecture, designing intuitive interactions, and collaborating with marketing and branding teams for cohesive visual design. I create prototypes, optimize for various devices, perform A/B testing, and ensure accessibility, while working closely with cross-functional teams and monitoring website performance to continually improve user engagement and conversion rates.

Project Info

Client:
Resideo
Role:
UX/UI Designer
Year:
2021-current

Collaboration

Task:

Enhance the overall user experience on Resideo's web and e-commerce platforms to increase conversions, user engagement, and accessibility across devices.

Solutions:

Conduct comprehensive user research to identify pain points and areas for improvement. Redesign the user interface, incorporating a cohesive visual language that aligns with the brand identity, improved navigation, clearer calls-to-action, and a streamlined checkout process. Optimize the website for mobile and tablet devices, ensuring a seamless user experience across all platforms. Perform A/B testing to identify and implement the most effective design elements and interactions for maximizing user engagement and conversions. Measure and showcase the impact of these changes on user satisfaction and conversion rates in your portfolio, including examples of your design process, research findings, A/B test results, and final design deliverables.

Stages

01
User Research
Conduct interviews, surveys, and usability tests to gather user insights and inform design decisions.
02
Design & Prototyping
Develop information architecture, interaction design, and visual design, creating low-fidelity and high-fidelity prototypes for validation.
03
Responsive & Accessible Design
Optimize the website for various devices and screen sizes, and ensure adherence to accessibility guidelines for an inclusive user experience.
04
Testing & Optimization:
Execute A/B tests to identify effective design elements and continually refine user experience for better engagement and conversion rates.
05
Collaboration & Communication:
Work with cross-functional teams such as developers, marketers, and product managers to implement and maintain the website and ecommerce platform.
06
Performance Monitoring:
Analyze website metrics to evaluate the effectiveness of design changes and inform future improvements for ongoing optimization.
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