Hefty™ introduced a new program called EnergyBag® that provides a way to collect otherwise hard-to-recycle plastics at your curb and turn them into valuable resources.
We started this project with the primary goal of teaching everyday users about various aspects of the EnergyBag® program, whether it's educating them about hard-to-recycle plastics, the EnergyBag® itself, or what they can do to help Hefty™ advance this program.
The task is to teach everyday users about various aspects of the EnergyBag® program and educate them on hard-to-recycle plastics, the EnergyBag® itself, and how they can help Hefty™ advance the program.
The solution is to develop a website that provides information about the EnergyBag® program and its benefits. The website could include sections on hard-to-recycle plastics, the EnergyBag® itself, and ways users can help Hefty™ advance the program. Interactive modules and iconography can be used to make the information more accessible and easy to understand. The website could also feature a FAQ section that answers common questions about the program. To promote the website and raise awareness about the EnergyBag® program, social media marketing and influencer marketing could be used.